VR

Metallica VR Concert Experience – Now on Apple Vision Pro Watch Metallica’s Mexico City concert in an immersive VR experience, available free for Apple Vision Pro users. Featuring high-resolution 180° video and spatial audio, this experience brings the energy of a live performance to your device. Key Features: ✔ Free full concert access for Vision Pro users ✔ 180° high-resolution video ✔ Spatial audio for a realistic sound experience Now available on Apple Vision Pro.
Discover the Future of Immersive Events with Softmachine's Living Whitepaper. Join the conversation and explore the role of immersive media in shaping marketing, event management, technology, and creative fields. Contribute to our ongoing, ever-evolving whitepaper on immersive events for 2025.
Discover The Last Days of Pompeii, an immersive exhibition in Berlin that brings Ancient Rome to life through cutting-edge VR and 360° storytelling. Learn about the creative minds behind the project—Alegría Exhibition GmbH and Madrid Artes Digitales—and explore their other groundbreaking digital exhibitions. Get tickets and uncover history like never before!
AI-powered Extended Reality (XR) is revolutionizing immersive experiences, blending artificial intelligence with virtual, augmented, and mixed reality to create hyper-personalized, interactive environments. From AI-driven adaptive storytelling to real-time user engagement analytics, this technology is reshaping entertainment, training, and brand experiences. Discover how AI is driving the future of XR in 2025.
This whitepaper highlights the impact of immersive media across marketing, events, and technology. It explores VR, AR, Fulldome theaters, and mobile domes, emphasizing engagement, innovation, and ethical considerations. Immersive media is presented as a key tool for communication in a complex world.
2024 marked a significant milestone in astronomical education and entertainment as Softmachine Immersive Productions unveiled a pioneering film to commemorate the 100th anniversary of the planetarium.