SOFTMACHINE Services
Immersive Experiences That Move People
At SOFTMACHINE, we provide services as design, producuction, and consultancy of immersive experiences that leave lasting impressions. From fulldome shows to VR activations and strategic event consulting, our services cover the full spectrum of immersive media and innovation-driven event formats.
Whether you’re planning a press event in a planetarium, a multi-city roadshow with mobile domes, or a high-impact product launch, SOFTMACHINE’s services bring your vision to life with cutting-edge technology and emotionally resonant storytelling.
Want to Make Your Story Unforgettable? Start Here.
Immersive Storytelling
We create high-quality immersive narratives that captivate audiences and deliver your message with emotional precision.
- Fulldome films & 360° shows for planetariums and domes
- AR / VR services with content tailored for education, culture, and innovation
- AI-driven adaptive experiences (AIII – AI-Based Immersive Interaction)
- Multi-sensory narrative design (audio, light, spatial immersion)
Tired of Standard Events? We Build Worlds That Captivate.
Immersive Event Production
From concept to execution, SOFTMACHINE produces immersive events with exceptional attention to detail.
- Mobile dome infrastructure & venue transformation
- Technical planning: projection, sound, interactive tech
- On-site services as logistics & audience flow management
- Experience formats: Press events, anniversaries, product launches, summit
Lost in Event Planning? We Help You Navigate with Precision.
Immersive Event Consulting
With our Immersive Event Navigator, we help brands strategically plan immersive formats that align with their goals.
- Format definition, audience targeting, and site strategy
- Location scouting (planetariums, science centers, hybrid venues)
- Interactive journey design with live elements and speaker integration
- Budget planning, ROI forecasting, and media strategy
Want Results That Last? Strategy Meets Emotion Here.
Strategy, Content & Impact
Immersion is a means, not an end. We focus on business impact and long-term brand value.
- Strategic budgeting & cost-benefit optimization
- KPI frameworks for audience engagement & media reach
- Content reusability (360° distribution, virtual tours, digital spinoffs)
- Integration with PR, marketing, and innovation roadmaps
Need Cutting-Edge Tools? We Bring the Tech That Powers Emotion.
Technology & Infrastructure
We deliver state-of-the-art solutions for immersive media environments.
- Projection systems, LED, sound, and lighting
- Mobile dome structures & custom staging
- VR headset integration & real-time interaction tools
- Multi-city and hybrid deployment infrastructure
Frequently Asked Questions
What is Fulldome?
A fulldome theater is a unique venue that projects videos across a dome-shaped ceiling, creating a 360-degree experience for viewers. Unlike traditional theaters with flat screens, fulldome theaters surround the audience with visuals, making them feel fully immersed in the scene. Visit our Virtual Dome to get a glimpse of what it’s like.
Can I show the fulldome film in multiple locations?
Absolutely! You can easily screen a fulldome film at various venues because most fulldome theaters share a standard hemispheric screen format and feature advanced projection and sound systems. This enables you to produce the film once and showcase it at multiple locations worldwide, increasing your reach while keeping equipment and logistics costs low.
Can I repurpose the fulldome content for VR?
Yes, you can! With careful planning, repurposing fulldome content services for VR is entirely feasible. Both formats share significant similarities, which makes it easy to adapt your immersive films for different platforms. This flexibility allows you to showcase your content at various events, ensuring you get the most out of your initial investment.
What is an immersive show?
An immersive show integrates live performances with cinematic storytelling, using technologies like projection mapping and augmented reality. This combination creates an engaging environment where the audience can experience the narrative in a dynamic and interactive way.
Can the immersive effect be applied to large venues?
Fulldome theaters are optimized for audience sizes between 30 and 300 people. The Sphere in Las Vegas can accommodate 18600 people. For venues with 1000 to 5000 people, the immersive effect can be created through specially designed projections.
Are there mobile fulldome solutions?
Along with fulldome theaters, we offer mobile solutions to present immersive content at your preferred location. We can tailor these solutions to meet your specific needs.
Can I sponsor public content?
Certainly! You’re welcome to sponsor public content related to scientific and technological subjects. We create the scripts and manage the global marketing to ensure maximum reach.
Are you open to collaborating with external partners?
Yes, we definitely are! We look forward to partnering with event agencies, fulldome venues, mobile dome providers, and other players in the immersive industry.
Why Softmachine?
With over 20 years of immersive services experience, we’re trusted experts at turning complex topics into clear, engaging messages. We’re passionate about making science communication enjoyable and accessible. This approach can be transformative for companies and organizations trying to convey their messages effectively. We are here to provide our full expertise to help you succeed.