At Softmachine, we are excited to introduce the [Living Whitepaper] on Immersive Events 2025, a collaborative effort aimed at exploring the role of immersive technologies in shaping the future of events. This document will evolve over time, with input from professionals across various industries, helping us collectively understand the impact and potential of immersive media.
The Living Whitepaper covers a wide range of topics, including:
-
The increasing adoption of immersive technologies like AR, VR, and Fulldome projections.
-
Practical applications for event managers, marketers, and creatives.
-
Contributions from experts in marketing, technology, art, and audience engagement.
What is a Living Whitepaper?
A Living Whitepaper is an ongoing document that is continuously updated to reflect the changing landscape of immersive events. It is not a one-time publication but rather a resource that grows over time, incorporating new perspectives and insights from the community.
What’s Inside the Living Whitepaper?
The whitepaper is structured into several sections, each focusing on a different aspect of the immersive events industry:
-
Marketing & Communications: The integration of immersive events in marketing strategies and their benefits.
-
Creative Directors & Event Managers: Key insights into creating and managing immersive event experiences.
-
Fulldome Venue Operators: A look at the growing role of Fulldome theaters and their impact on the industry.
-
Technology Partners: Examining the technological advancements driving immersive media and their applications.
-
Artists: How immersive technologies are transforming creative practices, from art to performance.
-
Audiences: Analyzing how immersive experiences affect audience engagement and expectations.
As a living document, we encourage ongoing feedback and contributions to keep the content relevant and up-to-date. We hope this resource will become a valuable tool for anyone involved in immersive events.
Why Participate?
-
Share your experiences and help shape the ongoing discussion around immersive events.
-
Stay informed with regular updates on trends and technologies.
-
Engage with a community of professionals working across various areas of immersive media.
To participate and provide feedback, simply subscribe to our newsletter for updates on new editions of the Living Whitepaper. We look forward to your involvement in this collaborative project.
Key Market Players
In the final section of the whitepaper, we list key players and contributors from various sectors within the immersive events industry. We welcome corrections to the descriptions of these market players and invite them to send any feedback or updates directly from their official email addresses. Additionally, if there are any notable figures or organizations that should be included, please don’t hesitate to reach out to us. We are happy to add further contributions to ensure the whitepaper remains comprehensive and current.
[Click here to go to the Living Whitepaper].
This document was written with AII (A2). To learn more about this concept, please [click here].